There’s a new Coles in town. Because what this city needs is ANOTHER supermarket. I hadn’t bothered with it at all, even though it’s in my part of the ‘hood, mainly because I’m a Woolies girl with the very occasional trip to Aldi when no-one is looking for the fresh, refrigerated pasta.
This morning, however, Easter Saturday, I had to buy one thing – an easter chocolate for my sister. I had seen the crazy amount of cars at Sugarland (ahem, Stockland) on Thursday so I suggested to my shopping partner (me Mum) that perhaps we should duck into the new Coles.
It was very shiny and new with lots of cheeses and a deli where you can pick your own olives (although I did wonder why there wasn’t a proper sneeze cover thing over them). And then I saw it. The muesli of my dreams. Not in taste terms you understand because I haven’t tasted it. But in beautiful packaging terms. Dorset Muesli in a beautiful blue cardboard box with a pretty leaf design. And it was on special. Always on the hunt for a new and exciting breakfast cereal I picked it up. Me Mum informed me that she had tasted it on holidays in Grafton last year and it was good stuff. That sealed the deal. I found my Lindt chocolate (on special) and a new 3 dollar notebook, whipped through the self-serve and that was the end of that.
Later that day, in a fascinating Dorothy Parker-esque exchange of texts with my friend the artist who writes beautiful blog posts right here, I mentioned the thrilling excursion to Coles and my discovery of a new muesli. I even (and you may want to sit down for this because it’s pretty heady stuff) took a photo of the packet and sent it to her.
And after finally reading the fine print I made a hilarious joke.
Perhaps it should say “honest, tasty and royal” I texted in a humorous reference to Prince Charles. Ha ha ha. Indeed.
Smart, well informed artist friend noted kindly that that was mildly amusing. She also noted (and here we start to get to the point) that the packaging was “Orla Kiely homage in design”.
hmmm. I thunk for a moment, having no point of reference for this so called “Orla Kiely”. I texted back. *googles Orla Kiely*. See how I used the little asterisks like cool people do when they want to show that they are taking an action.
What the heckfire? My browser went bonkers showing me beautiful designs from Orla Kiely. Where I have been? Under a rock. Perhaps. I found homewares, bags, clothes, watches and more. Within a few minutes I was rocketing around eBay looking for bargains like there was no tomorrow. I fell in love with teapots, cushions and dresses.
I also researched Dorset Cereals. Had Orla Kiely in fact designed their beauteous packaging which had captured my muesli-loving heart? Nope. But their 2006 rebrand “acknowledged the influence of Orla Kiely”. Nice work Dorset Cereals. I’m guessing that was a cheaper design option.
I know what you’re thinking. Interesting story Wendy but not really fascinating enough for a blog post.
Wait. It gets better. Or longer. One or the other.
Later today it was walking time so I grabbed my phone and made to leave the house. Now I’ll just point out that this is the same phone that I have been carrying around in a phone case that I got for Xmas (4 months ago) and chose myself from one of those el cheapo places in the middle of the shopping centre.
Yes. Your eyes do not deceive you. Orla Kiely. (Although I’m imagining it is a knock off as it was only about 20 bucks). Nevertheless…….
So what does this tale of new grocery adventures, muesli from Dorset, discovering new designers whose aesthetic you immediately fall in love with and being such a numbskull you don’t even realise you’ve already discovered it and have been carrying it around on your phone for months all mean?
I don’t know but if you’ve got any clues please let me know.